What better platform to launch a specialty food than the annual Summer Fancy Food Show in New York City. The Fancy Food Show has been staged annually since 1955 and attracts over 40,000 visitors consisting of retailers, distributors, restaurateurs, media, food and ingredients suppliers and related businesses. Companies from over 80 countries exhibit their latest creations, innovations and new food and beverage ideas to generate sales globally under one roof. There are two shows a year - the Winter Fancy Food Show in San Francisco and the Summer version in New York City.
|Exhibitor at the Summer Fancy Food Show|
Believers in the saying "there is strength in numbers", major foodie countries like Italy, Germany, France, Spain, etc grouped their exhibitors together and formed a block of booths to make it easier for the visitors to appreciate the specialties showcased by each of the nations.
|Entrance at the Javits Convention Center - NYC|
|Booth Numbers reached 5600 - a huge Show indeed.|
|The finest cheeses in the world.|
|Award winning specialty baked goods.|
|World's Best Olives!|
|Bakery Goods that allow maximum creativity.|
|Olive Oil marketed almost like wine.|
|USA version of 555 Tuna catering to Asian+Hispanic Market. |
More flavorful tuna.
|Standing at the Mama Sita's Booth.|
Here are some of the pictures of the red carpet feel leading to the awards event:
|The SOFI Awards|
|Red Carpet leading to the SOFI Awards Hall. |
I consider myself so fortunate to have been able to join both the Winter and Summer Fancy Food Shows and be a key driver of the push for growing sales of Philippine products and brands globally. It was also a great learning experience and an excellent means of seeing best practices from all over the world. The Food Show was very well organized and the venue well laid out.
|Ample Booth Areas.|