|Welcome to premier shopping and lifestyle!|
|All roads lead to SM Aura.|
A ton of local celebrities and personalities from the business community, fashion world and a sprinkling of politicians showed up for the event. But, the SM Group had a bigger treat for those in attendance. The SM Aura, being a prestige and lifestyle mall, SM management brought in no less than the global icon for style and fashion, Sarah Jessica Parker to cut the ceremonial ribbon. It was a casting coup that no other mall has been able to match. Again, it was a statement that Aura is indeed, world class.
|Global Fashion and Lifestyle Icon - SJP! (photo by elysplanet)|
As SJ Parker walked by, I found myself being as star struck as all the other people in the event. It didn't matter that some of those I was standing alongside with to get a glimpse of the celebrity were CEO's or top showbiz personalities. When she descended upon SM Aura and walked among us mere mortals, we were all smitten by her simple elegance and the warm personality that seemed to radiate from her.
|Sarah Jessica Parker and SM Prime Head, Mr. Hans Sy|
|SM Supermarket AVP, Ms Anette Ong. Who needs Sarah Jessica Parker?|
|With "Eventologist", multi talented, Tim Yap and Mrs Karen Parungo of SM Malls.|
|The Tessa Prieto-Valdez - triathlete, columnist, showbiz personality, host.|
|My college track team buddy is now a Rice Trading Magnate. |
Benson Tan, in the house.
|Belo Essentials Marketing Manager, Lerma Mendoza (left) and |
National Sales Manager, Erwin Reodica (Right).
The SM Supermarket on the ground floor is a mix of the best local brands and a good dose of imported products. The ambiance, product assortment, courteous and capable store staff and great merchandising makes the shopping experience here a family treat.
|Century Canning Corporation + a few competitors..on the shelf :)|
Here, Herbert Sy was holding court and warmly welcomed the "who's who" in the FMCG (fast moving consumer goods) industry. Even the "biggest of the big, the mightiest of the mighty" among CEO's from the industry make it a point to attend events such as this to get to spend even a fraction of a minute with the King of Philippine Supermarket Retail.
There is a good mix of middle to high end food shops and retail shops in the 5 floors that I got to see at SM Aura. The regular traffic builders are well represented. But there are several new ones that do catch attention. There is also an SM Convention Center which now adds to the much needed venues for events at the Bonifacio Global City.
|The personal care aisle. Very impressive. It induces you to shop.|
|The ground floor...the opening draws a huge crowd despite |
being a "by invitation only" event.
Indeed the retail landscape has changed with the opening of SM Aura. Filipinos need not travel to experience world class retailing. Now, it is just a short drive to the BGC to visit and experience, breathtaking, SM Aura.